How To Select A Domain Name.

A Domain Name is simply the address of your website. Consider it the name of your online store. Like a physical store, you will want to call it something related to what you sell in the store. You wouldn’t call your store 1175 – 5th Street if you sell shoes. However, you may call it 5th Street Shoe Store, I am sure that you would put a little more thought into it though. If you do not have any ideas for what you would like to do with your website click here.

How To Select A Domain Name.

There is more to selecting a domain name than you might think. You want to be unique but not obscure, the name you choose must be decently representative of what your site is about. You will want to have your website for a long time so it is important that you put a bit of work into naming it. Below you will find an extremely helpful tool to help you come up with the perfect name.

The Quick Criteria.

One of the first things that you will want to consider is that your name should be pronounceable. People should be able to easily say your name when they see it in written form. The other side of this is that you want your clients to be able to spell your name when they hear it. This is important for when your clients search for your website online… you do not want them to go to (for example) clothes.com if you spell it cloez.

Although you want your name to be as short as possible, you also want it to accurately describe what you are doing with your site. Take some time and write down a few ideas, brain storm with some friends, you want your name to be fun and memorable.

Avoid hyphens and numbers… You want your name to be easy to spell and memorable, hyphens and numbers take away from that. It is harder to explain a word with a hyphen or number in it. You want your name to be visually appealing and predictable.

Brandable. As you develop your site you will inevitably build your brand. You want the name of your site to reflect that brand and be recognizable. The branding comes with time but your name will be on the site immediately… you will want to know the direction that you are going and make sure that name will still be relevant a year or two down the road.

The Important Criteria.

Everything about how to select a domain name is important but, you absolutely want your name to give visitors (including search engines) a clear idea of what your website is about! This can be accomplished by ‘reverse engineering’ what people are looking for on line. What? Yes, find out exactly what people search for when they are looking for something related to your niche. Don’t get overwhelmed, there is an incredible tool to easily help you with this!


Jaaxy is a keyword research tool, quite possibly the best keyword research tool in the industry! Try it for free right here.

To find the perfect domain name for you, first you need to research common keywords, or terms that people search for related to your niche. Let’s say your niche is eye make up. You could spend hours on google typing in different words or you could go to Jaaxy and within seconds hundreds of keywords pop up.

It really is that simple… Log into your Jaaxy account and from the dashboard, click on search in the menu and keywords. Type your ‘term’ into the search bar and hit the find keywords button. Within a few seconds, Jaaxy will populate a ton of keywords.

The keyword column is obvious but I think the other columns do need some explanation.

Avg. (#1) This is the average number of searches that this keyword receives per month. When someone ‘googles’ this keyword, the data is saved and Jaaxy retrieves it and lets you know.

Traffic. – (#2) This is the average monthly visits that your website would receive if you achieve first page ranking on google. Take into consideration it is for this specific keyword only… Your site will contain other keywords as well.


QSR. – The QSR is ‘Quoted Search Results’ This represents the number of pages ranked in google for this exact keyword. You can consider the QSR your competition it really is just the number of competing pages.

KQI. – Keyword Quality Indicator. Jaaxy takes the data and analyzes it to determine if this keyword is worth using. If you have an established website that google knows and you have ranked fairly high than you can go after the keywords with a lower KQI. For new websites you want to only target keywords with a great rating and in fact try to keep the QSR below 100.

SEO. – The SEO column is a representation of a score based on traffic and competition. The score goes from 0-100 the higher the number, the more likely that this keyword will rank on the first page. Ranking on the first page is obvious where we want to be.


Once you have researched keywords from the keywords tab, you can take those terms and enter them into the ‘alphabet soup’ tab. Jaaxy automatically searches for that keyword with words starting with a then b then c… to create new commonly searched phrases. This will give you thousands of ideas for your blog.

Once you have completed your research and have found a term that meets the criteria (short, brandable, no numbers or hyphens, describes what you are doing, has a good or great KQI and a high SEO) go to the Domains column and click the search button. Jaaxy will search to determine if the domain is available. As you can see from the above example eye makeup apply has a dot com domain available. I do not have any experience with make up at all, I don’t even discuss makeup with my children so I have absolutely no idea if eyemakeupapply.com would be a good domain name. If you have tutorials on how to apply eye make up, it does meet all the criteria.

This has been a very limited tutorial on how to select a domain name. For more in depth training check here for free training on all aspects of affiliate marketing. If you have liked this tutorial or have any questions or comments leave them below. I will respond.

Robb Murray



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  1. This was very useful content to read and made me excited to continue with my website in the making! You broke down jaxxy and explained the different sections which helped me understand that tool better, thanks!

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